Since established in 1995, ThirtyTwo was created for snowboarders by snowboarders. Privately owned since day one, ThirtyTwo has led the snowboard market with new and never before seen innovations in technology, performance, comfort and eco-friendly initiatives. Including the heat molding technique, matching heat moldable liners and a fast track lacing system, the boys and girls from ThirthyTwo make sure, you’re perfectly equipped for your next snowboard trip! Besides these marvelous features, you can find a perfect ThirtyTwo boot for all types of terrain - from park action to powder days in the backcountry. All ThirtyTwo products have been tested and approved by the best snowboarders in the world, including JP Walker, Scott Stevens, Joe Sexton and Marie-France Roy.