If you would be specific, Billabong would rather be known under the name 'Oasis' or 'Waterhole', at least if you translate the Aborigine based term into English. But since Gordon and Rena Merchant founded Billabong International Limited in 1973 the word is most known for skate, surf and street wear. The company with the famous wave logo and once handmaiden board shorts by Gordon Marchant himself, is now one of the largest Australian brands. Several prominent labels like Von Zipper, Element and Nixon are owned by Billabong. So, whether it's a bikini, a jacket or a just a simple wallet, Billabong will make your day on the beach.
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